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Effective Strategies to Safeguard Your Brand in a Digital World
Are you a South African company using a manufacturer in China? Your Supplier Might Already Own Your Brand Here's a cautionary tale every business leader needs to know about China's "first-to-file" trademark system: China operates on a strict "first-to-file" basis for trademarks. This means whoever files first owns the mark - regardless of who actually created or used the brand first. THE TRAP Your Chinese supplier can (and sometimes will) file YOUR trademark in China before
Thabo Mthombeni
May 111 min read
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